Last updated: 4.58pm, Friday 23rd January 2015
Bootlace rebrands and repositions RS Erskine Opticians
We were commissioned to rebrand RS Erskine Opticians and position the brand as an eye care brand rather than just an opticians. This involved resigning the logo, designing the practices and all the marketing collateral.
The new logo is modern, bold and confident The minimalism of design will promote quick recall and recognition in the brand. Its strength is also the flexibility of the design in both colour and application. We think it is brilliant, but then we would........