Bolivia Uncovered is an adventure travel company specialising in offering soft adventure holidays to the over 50s, AB socio economic groups, in Europe and North America. These travellers are looking for a different, uncommercialised destination. The logo uses the image of the iconic Bolivian woman in a bowler hat to create a marque that endorses the flavour of the country, and bright lively colours to endorse the culture. Our research included taking tea with the UK's ex-Ambassador's wife, a lovely lady called Mollie, and an artist, with some great stories to tell. Not all of them could be repeated in genteel company.