Fruit Creme is a new frozen fruit product targeted at children. The product is only frozen fresh fruit with no added sugar or cream and designed to get kids to eat fruit in an interesting and palatable way. It retains all the healthy nutrients and vitamins from the fruit that kids need. Fruit Creme is, so far, exclusively marketed in the Far East and is often delivered through schools. We were briefed to create a logo aimed at children. We made the logo bright, fun and colourful and developed the character device based on the Philippine tarsier monkey which connects perfectly with the target market.