Business workshops

Workshops Workshops Workshops Workshops Workshops

Bootlace Creative’s Managing Director, Iain McGregor, specialises in working with clients on their brand strategy. He delivers brand strategy workshops at board level to help businesses focus on building equity in their brand. By building brand equity a company will;

Leverage more sales
Create a brand that customers want
Build customer loyalty
Generate recall and recognition
Create staff loyalty
Add value to the business
Access new markets through extension 

As a result of this work, Iain has been invited to speak at many business events. Iain is an accomplished, passionate and entertaining speaker on branding and other related topics. We know, he's no oil painting but he insisted on being on the website.

Iain has also presented at seminars, business events and exhibitions on a wide range of design issues such as;

Food packaging design for the grey market
Briefing the designer
Brand reputation on the web
Your personal brand
Strategic approach to social media

Iain has been retained by Highlands and Islands Enterprise as a consultant to food and drink companies advising on marketing, branding and packaging.

Iain brings his experience and expertise of working with many national and international companies, in a range of business sectors including leisure, property, retail, education, textile, food and engineering, to his talks.